Customers need to be constantly reminded about the products and services offered by the firm. The best way to do this is to send them emails they cannot ignore.
How this is possible? Some people may wonder but the use of email is a very effective communication strategy in business that can have a positive impact on the attitude of the customers towards the company and the product or services it offers. For instance, companies can harness the use of email in their operations to contact their customers for various purposes.
There are high chances that the customers cannot ignore emails about product launch by the company. Usually, a new product attracts quite a large number of people so the customers who are privileged to be contacted by email by the marketers within the company are likely to respond positively.
Many people prefer to be the first ones to buy a new product in the market than being told about it by other individuals. As such, an email about a new product launch cannot be ignored by the targeted customers.
The other aspect is that an email about certain product promotion by the firm cannot be ignored by the customers. Promotions are designed to attract customers to buy certain products and these can be in the form of price discounts. This goes along with promoting loyalty programs where loyal customers are constantly contacted via email by the marketers for different issues that are meant to motivate them to continue buying the products offered.