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best return on investment (ROI) through email marketing, it is very important to design the message in such a way that it appeals to the interests of many people. Customers are interested in short, clear and precise messages about a particular product or service offered by the company.

This kind of message can attract many potential buyers since they are not interested in long and often monotonous messages. If the message is interesting, then there are high chances that it can have a positive impact on their buying behaviour.

Email marketing can also promote the achievement of the best ROI if it is used to target a large number of people. The advantage of this strategy is that email marketing is cheaper compared to other conventional methods such as advertising and it can reach a large number of people from diverse backgrounds. It helps to remove the physical barriers that may exist between the company and people from different places.

Companies in the UAE should make use of database management in their operations so that they can be able to reach as many clients as possible via email. This is likely to increase the chances of attracting more customers which in turn will help the company to get the best ROI. Effort should also be made to divide the market so that each segment can be targeted with specific messages that are likely to appeal to the needs of the people belonging to that category.

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