Instagram has become the pinnacle of visual marketing, allowing businesses to reach and engage with new audiences through branded content. It has proven itself as a viable platform for producing engaging marketing campaigns that can be effective at driving traffic and conversions.
What is Instagram Marketing?
Instagram marketing is still a relatively rare strategy but Infobahn, an experienced digital marketing agency in Dubai maximizes it to boost sales even though it is hard to define it since Instagram is such a visual platform. But one thing’s for sure: no marketing strategy will work unless you know how to do Instagram right. Questions you should ask yourself are: Am I aware of my target audience? Do I know how to best use Instagram to promote your business? Let’s find out more about its uses and how it can be a valuable marketing tool.
How do I start Instagram Marketing?
Let me tell you how you can start Instagram marketing today. You need to ensure that you have an account on Instagram first. It is free and easy to create an account, and it takes only five minutes to do it.
Know your audience: Who are you trying to reach with this Instagram marketing campaign? If you’re trying to reach people who live in a certain state or city, use geotags in your posts so they can see that you’re near their location. If you’re hoping to gain followers from outside of the country, add international geotags in your posts so people from other countries can find them when they search for related content.
Tons of potential customers and followers will be drawn to your business if you post eye-catching pictures and captivating videos every day. But what makes these pictures so appealing? It’s all about the way they’re presented. And that’s where an effective Instagram marketing strategy comes in. The company or the online marketing agency in Dubai, UAE that you hired needs to get personal with your customers and establish a real connection by posting high-quality content, such as product shots, behind-the-scenes images, and more.
Use Instagram as a way to build brand awareness by showcasing your best-selling items. Retailers such as Burberry use Instagram to showcase their best-selling products such as leather clutches and accessories for women.
Interact with people on Instagram by replying to comments, messages, liking other accounts’ content, and sharing or reposting it. Interacting with people will help them know more about your products, and you will also get popular in a short time. The more popular you are, the higher chance for your business success.
Give some useful information in your posts. Your followers will be interested in reading them if they are valuable and interesting. They might click on your links or share your posts with their friends, which is good for your online business. The best online advertising company in Dubai will generate creative posts that are entertaining, inspirational, and informative.
How do I promote my business on Instagram?
If you’re using Instagram for promotional purposes for an existing business, take advantage of tools like Upleap or Hashtagify to see what hashtags are being used by similar businesses and what words are trending in those industries. The more popular hashtags will have more competition, but there’s nothing stopping you from using them along with your content.
Create contests for your followers where you can give away freebies or discount coupons to be a successful business owner. You should make sure that you know how to do it so that you can reach a wider audience.
What could make it better? Ads, of course! To advertise on Instagram, you can use either the Instagram Ads Manager or an external advertising platform such as Hootsuite. Both can be used to create your ads and track your results, but the actual ad creation process is slightly different between the two. And much like Facebook and Twitter, Instagram ads run by the business or the SMM agency in Dubai can be linked to specific pages on your blog or website.
When to post on Instagram
When you’re creating a marketing schedule for your Instagram account, you have to decide what days and times will work best for the content you want to post. There is a time when your target audience is most likely to be active. Find out when they are online and post during that time. If you can’t find out what their schedule is, then try posting during different times of day and see which gets the best response.
There are a number of tools that can help you with this; Iconosquare is one option, and it’s free for personal use. It offers a wide variety of analytics about your account and its performance over time. Another tool you can use for this purpose is Later, which allows you to schedule posts in advance. This way, you can be sure to get the timing just right. Both Iconosquare and Later offer free plans for personal accounts.
Once you’ve figured out when your audience tends to engage with posts about your brand or products, you’ll be able to create a schedule that maximizes engagement at all times of the week. When posting at any given time, ask yourself whether there’s anything special about that day — holidays, special events — that would make it a good time for your audience to engage with the content. Also, note that posts with more than one photo also receive more engagement than posts with only one photo.
On average, 1 in 5 posts receive engagement during the week from 12pm-3pm & 7pm-11pm. However, the most popular times for engagement on Instagram are:
Mondays – Thursdays: 12pm-4pm & 7pm-11pm (on average)
Fridays: 12pm-5pm & 8pm-12am (on average)
Saturdays: 11am-3pm & 6pm-9pm (on average)
Sundays: 12am-2am (on average)
How to post on Instagram
Instagram is a social network that allows users to take pictures and share them with the world. These pictures can be taken using a mobile device, or uploaded from a computer. Plan ahead before you upload a picture. Make sure you have something to show your followers every day. No one likes to follow an account that only posts once in a while. Posting too much can be annoying as well, so find the right balance for yourself. You don’t want to flood your followers’ feeds with pictures of what you ate for breakfast and lunch every day, but neither do you want them to go weeks without seeing anything from you.
Pick your filter wisely. While there’s nothing wrong with posting a filtered photo, don’t go overboard by filtering every single picture you take. Unfiltered photos are okay, too. For example, the filter “Kelvin” gives pictures a yellow tint.
While editing, you can also add captions, or descriptions of the images, which are limited to 200 characters. The captions are a great place to add links to your website (as long as they’re relevant and not spammy). Links in Instagram captions do not get automatically hyperlinked like other posts on Twitter and Facebook. However, if you include the link in your caption, and use the URL shortener Bitly, this will give you an automatic link for your post.
When posting, tag relevant users in order to reach out to new audiences. This can be anyone in your industry or niche; the more targeted the better because it means that they will be more interested in what you have to say. For example “@homedecor_store” rather than just tagging “home decor”. You can also use this method to increase your own following by tagging users with large followings so that some of their followers will see your post and follow you back.
What to post on Instagram
Post appealing content – This may seem obvious, but it’s important to remember that quality matters as much as quantity. You want high-quality images that will catch the eye of your target audience. It’s best not to post just for the sake of posting something new because it might not have any effect if your prospects aren’t interested in your brand. If it’s blurry or doesn’t look professional, use the IG tools to make them clear and bold or rather hire a graphic designer with experience in digital marketing Dubai, UAE. Weather, you can use an app like PicFrame for Instagram in order to make sure that your photos are always top-notch. Don’t post pictures of just one type of product, or they’ll all look the same. Mix it up! Show some behind-the-scenes photos or pictures of other things related to your niche (like jewelry in the middle of an office building) or snaps of your team working hard behind the scenes. Get creative!
Best way to use Instagram for Marketing
Many people are making money with Instagram, and you can do it too! It’s a great way to promote your business or affiliate offers. The key is to create your own sales funnel. With the help of Instagram, you can capture leads, build a list of customers, and utilize the power of social media to drive traffic to your website. Create an offer that entices people to take action. For example, if you are into fitness and want to promote your healthy meal plan, you might say something like:
“Get my 7-day healthy meal plan for free. Just click here and I’ll send it right over.”
You can even set up an Instagram custom audience so that only people who have clicked on your link show up in your ads targeting tool. This way you can generate leads in Dubai; reach only those who are interested in your offer and not those who just saw it in their feed.
CONCLUSION
Marketing on Instagram can be difficult and intimidating, especially with 800 million users. But it doesn’t have to be. The key is to focus your content and marketing strategy on the right channel. Try using hashtags to find customers who are already interested in your product or service, or work on building a brand that people can’t stop talking about. It may not be an easy road at first, but if you follow these tips, you’ll be a pro in no time at all. If you have a lot on your plate and need assistance in Instagram marketing, contact an expert in Internet Marketing in Dubai, UAE, Infobahn Consultancy.
