More and more businesses are hearing the terms “website conversion rate” and “marketing channels” from their online marketing team. Sometimes these terms can seem daunting and vague. But, when put together, better websites and marketing channels can mean more revenue for your business.
Coming from an experienced website company Dubai, Infobahn has come up with many steps that can help you prepare your conversion strategy and below are a few of the best and most effective steps. Remember, a well executed conversion strategy is the key to a successful digital marketing campaign that can lead your business to more conversions and sales.
Look at the Big Picture of Your Sales Funnel.
The first step in improving your conversion rates is to take a look at the big picture of your sales funnel. The sales funnel shows how many people visited your website, how many people clicked on an offer and how many actually purchased something from you.
You can use Google Analytics to see where your website visitors are coming from, what pages they look at and what keywords they use when searching for products or services like yours. This will give you valuable information on where there is room for improvement and what marketing channels are working best for your business right now.
Understand Your Target Audience
In order to understand your target audience, you have to first identify which group of people you want to target and then figure out what their needs are. Identify what type of people will be visiting your website and how they would like to be treated. For example, if you’re targeting teenagers, it’s important that your website is not too complicated or boring. You can find out more about your target audience by using Google Analytics or other analytics tools. These tools will help you understand how users behave on your website and what they like or dislike about it.
The Best Channels for Your Business
Choose channels that align with your business goals and objectives as well as with your target audience’s interests. For example, if you want to sell more products or services online, then social media marketing will be a good choice for you because most people use social media websites like Facebook, Twitter etc.
Once you know how many people visit from each channel, you can see which ones are bringing in the most sales. For example, if you have an offer for new users on Facebook and want to improve your website conversion rates, SMO services in Dubai assist you to focus on getting more visitors from Facebook rather than from other sourcess.
Don’t Spread Yourself Too Thin
At the beginning of your journey to improve your website’s conversion rate, there are two things that you should focus on:
1) Make sure your site is mobile-friendly (i.e., responsive design). This means that it looks good on any device, from mobile phones and tablets up to large monitors.
2) Improve the usability of your site by improving its navigation and making sure users can easily find what they’re looking for.
Define Your Conversion Rates
Before you start optimising your website for conversions, you need to understand what you’re trying to accomplish. For example, if your goal is to increase sales, then you’ll want to focus on increasing the number of visitors who purchase something from your store
Conversion rate optimization is a broad term that covers many different techniques and tactics that can help achieve these goals. In general, the goal of businesses and specialists in web design Dubai is to make it as easy as possible for visitors who are interested in your product or service to take action and buy it. For example, if you run an ecommerce store and want more people to buy products, then you can try:
- Promoting products with high conversion rates (like top-selling items) in search engine results pages and ads.
- Offering coupons or promotions like “free shipping” or “20% off”.
- Creating landing pages that convert well and use relevant keywords.
Once you have your conversion data, you can start comparing it with other websites in your industry. Most businesses find that their conversion rates vary by page, so it’s important to look at each page individually before making any changes
Optimise Your Website Copy and Design to Convert Visitors into Leads
The first step to improving your website conversion rate is optimising your website copy and design. The more visitors you can convert into leads, the better your business will do.
You want to make sure that your website is optimised for conversions by having clear calls-to-action on all pages, including the homepage, product pages, blog posts and any other page of your site. You also want to make sure that these calls-to-action are positioned in a way that makes sense for people who are reading them. If a visitor lands on a page with a call-to-action that doesn’t apply to him or her, they will click away from it quickly
When creating calls-to-action for different pages of your site, make sure they are relevant to each visitor and not just thrown in as an afterthought. A good way to do this is by using analytics tools like Hotjar or Google Analytics to track where visitors are coming from and what they are doing on each page of your site. Connect with an expert company that offers optimal web development Dubai services.
Improve Your Website Design
The first thing that you need to do is improve the design of your website so that it looks good and professional. When people visit your site for the first time, they will judge it by its appearance and content. If they see something boring or outdated, then they will leave without spending any time on it or buying anything from you.
So always keep your website up-to-date with modern designs and make sure that it has all the elements necessary for attracting visitors like images, videos, etc. If you have a messy website with content that doesn’t make sense or has errors on it, then no one will want to buy anything from you.
Analyse, Continuously Test and Tweak Your Marketing Campaigns
It’s important that you always analyse and test every aspect of your marketing campaign so that you can improve upon them each time. This includes analysing traffic sources as well as different types of traffic such as organic vs paid search traffic etc. Hire a web solution firm in Dubai to test different elements on your website such as copy, images etc. in order to see what works best for both your visitors and search engines.
Use a Clear Call To Action
A call to action is the part of your landing page where you ask people to take a specific action. For example, if you want them to sign up for a newsletter, you would use a button with the text “Subscribe” or “Join us”. If you want them to buy something, use buttons with text like “Buy Now” or “Add To Cart”.
If you have a lot of different things for people to click on (or for), then you’ll need to consider how best to label each button or link. For example, if you have a few different products for sale, then it’s probably best not to label all of them as “Buy Now” or something similar. Rather, use more specific language like “Order Brownies” or “Buy T-Shirts”. This makes it easier for visitors who are looking for something specific and less likely for them to get distracted by something else on the page.
The best calls to action are short and simple – one or two words at most, with no more than three sentences of text beneath it. If people don’t understand what they need to do after reading your page, they will leave without taking any action at all
Conversion Rates are Key to Business Success
Once your business understands the various factors that help influence your website conversion rates, you can then begin to create an effective conversion strategy for your business. The thing with lead generation for digital agencies is that it is never a constant—there are always ways for you to improve your conversion processes and boost the conversions your websites generate.