Twenty years ago, the world witnessed the birth of the internet. Although it started simple and had initially failed, Tim Bernes-Lee changed the course of our lives. Nowadays, the internet is everywhere and used for everything. From networking to diagnosing, the internet has touched and transformed every field. With seven billion people in the world, statistics say that over three billion people have access to the internet. Because the internet possesses the power to transform lives, in 2011 UN Special Rapporteur report described the internet as a fundamental right for all as it allows freedom of expression and free access to information. As we fight for the right to internet access for all, more people from around the world are coming online.
As numerous individuals from around the globe are connected in one place, it presents an excellent opportunity for businesses. A famous marketing quote: “do not push people where you want them to be, meet them where they are,” is one of the fundamental rules of marketing. Brands must present themselves in places where the customers are. Since the internet is home to billions of people, businesses these days rely on it to meet customers and make sales.
2. Influencer Marketing
An influencer is someone who has a large following. The term influencer has become extremely popular in today’s internet marketing world. Influencer marketing is whereby brands work with influencers to promote a product/service to their online fans. An interesting point to note is that recent studies revealed how the products promoted by influencers perform better than big-name celebrities. According to the research, 30% of the audience purchased the product endorsed by an influencer, whereas only three percent of the audience brought the product promoted by celebrities. As of now, the best influencer marketing platforms are Instagram and YouTube.
3. Content Marketing & Search Engine Optimization (SEO)
Content marketing is the form of marketing that is dedicated to creating, publishing, and distributing content. You can create articles that provide information, expert opinion, and answers to frequently asked questions. In short, you need to create articles that are relevant, engaging, and valuable. An essential element in content marketing is search engine optimization (SEO). SEO is the process of optimizing your digital content to improve search engine ranking. While creating your content, it is essential to research the popular keywords so that you can include it in your webpage titles, description, and article to improve the ranking.
4. Email Marketing
Email marketing is the process of nurturing leads and making sales through emails. Contrary to social media, in email marketing, you can be more upfront in your sales as emails usually contain promotions, announcements, and calls to actions. To create a successful email campaign, you need to include a lead magnet (a bait) to grab people’s attention. Although it is not as glamorous as other forms of internet marketing, email marketing is extremely useful in nurturing prospects.
As you can see, these are some of the many forms of internet marketing. Although each type is unique in its strategies, it needs to be cohesively used together to reap maximum benefits. If you are a beginner in the world of internet marketing, getting professional assistance would be helpful. Contact Infobahn Consultancy; we are the leading internet marketing agency in Dubai, UAE. With over 13 years of experience and 6,000 satisfied clients, you can count on us to create one fantastic strategy.