Why is a responsive website important?

Responsive Website

We are all aware of the impact of mobile phones in recent years. What started as a simple communication device has evolved into an integral part of our everyday activities. As the number of mobile users is only expected to rise, you would be doing your business a huge disservice by not investing in a responsive website. However, if you are new to the world of web designing, let us first understand what a responsive website is.

A Responsive Website

Responsive websites are those sites that automatically scales and adjusts its elements to match the size of the screen it is being viewed. The goal of a responsive website is to avoid unnecessary zooming, panning, and pinching of the content and provide viewers a seamless experience.

A few important statistics

A) 80% of users used mobile devices to search the internet in 2019
B) By 2020, the number of smartphones users are predicted to reach over two billion
C) 57% of users will not recommend a brand with a poorly designed website on a phone
D) 85% of users think a company’s website when viewed on mobile should be as good or better than the desktop version
E) 88% of users are more likely to not return to a website if they experienced bad
F) 40& of online transactions are done through mobiles

Why is a responsive website important?

Apart from the eye-opening statistics above, here are some of the many benefits of investing on a responsive website.

1) Cost-Effective: Earlier, businesses had to design two separate websites to cater to each device. As we all know, designing and developing a website usually comes with an expensive price tag. But responsive websites design allows you to cut costs and invest on a single site. Although initially expensive, the cost of developing two websites does add up.

2) Website Maintenance: As mentioned above, with responsive design, you only have to invest on a single website. Along with reducing cost, it also allows ease of web maintenance. Responsive websites are easy to set up, and it is something you can learn to do quickly and easily.

3) Improved User-Experience: From the above statistics, it is clear that users prefer websites that provide the best experience. Viewers most likely will not return to a website if the picture takes too long to load or if the texts are jumbled. Therefore, one of the significant benefits of a responsive website is it provides a seamless experience.

4) Search Engine Optimization (SEO): In 2015, Google released an update to its algorithm that affected every website on its platform. Essentially, the update revealed that responsive websites are ranked better on the platform. Consequently, responsive websites have a greater chance of ranking higher in SERPs.

These are some of the primary benefits of investing on a responsive website. If you are in search of professional assistance to kickstart this journey, contact Infobahn Consultancy. With over 13 years of experience and 6,000 clients, we are the leading responsive website developing company in Dubai, UAE.

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