Social media is a continually evolving platform – with new features developed and rolled out to the public frequently. Although it is difficult to pinpoint the trends for the year exactly, experts with their knowledge and experience, narrowed it to six key changes for 2020. Here are some of the predictions in SMO (Social Media Optimization)
1. Influencer Marketing
We all have been there – we are scrolling through our social media, and one of the influencers is raving about how supplements can boost hair growth. Influencer marketing had gained massive attention in recent years. It has allowed startups and small-scale businesses to compete with big brands on the same stage. For instance, HiSmile, Daniel Wellington, and ASOS were all startups that generated millions through influencer marketing. Nowadays, 74% of users trust social media networks to guide purchasing decisions, and 49% of customers depend on influencer recommendations. As users turn to social media and influencers, the power of traditional online ads is dwindling. In fact, 40% of customers are using ad-blocking technology to stop being bombarded with popups and banners. If you are looking for an effective and affordable method to improve sales, definitely keep influencer marketing under your radar.
2. Shoppable Ads
Although new technology, shoppable ads have dominated our social media platforms. With over billions of users on Instagram and Facebook following e-commerce platforms, it is not surprising that brands are utilizing social media to advertise products. By shortening the purchasing process, shoppable ads provide customers the ultimate shopping experience. In 2020, shoppable ads are only expected to grow and conquer.
3. Augmented Reality (A.R.)
Great experience makes any content memorable, and consumers are continually looking for interactive content. To deliver this growing need, marketers are incorporating Augmented Reality (A.R.) and Virtual Reality (V.R.). A.R. allows the user to view a different location, or how an item will be set in their home, without any physical labor. On the contrary, in virtual reality, users are teleported to a simulated environment to experience a life-like feel of the product. Countless brands have already started using A.R. in their marketing strategy. For example, ASOS allows buyers to view the product on a model through a virtual catwalk. Whereas Gucci and Adidas let users virtually try on different shoes.
4. Chatbots
As technology improves, chatbots are getting smarter. Nowadays, chatbots are not restricted to a limited set of questions. Instead, they are developed to communicate like a real person and offer a variety of answers. By 2022, chatbots are expected to save businesses over 8 billion dollars per annum. Their ability to respond 24/7, provide speedy solutions, save time, and remember extensive data has made chatbots more favorable than hiring workforce. In 2020, expect more conversations with bots.
These are some of the massive trends to look out for in 2020. Incorporating and staying on top with shifts will guarantee a boost in business; however if you are having a hard time choosing where to invest and how do not worry. Contact Infobahn Consultancy- we are the leading SMO company in Dubai. With our expertise and technology, we promise to develop a strategy fit for you.
