The success of every company lies in the leads it generates. It is an undeniable fact that lead generation is the core or ‘lifeblood,’ as described by CEO of Prospex.ai, of a successful marketing strategy. Because lead generation is a critical component; businesses must dedicate enough time and effort in creating an effective strategy.
As more marketers understand the necessity of lead generation, professionals have allocated significant energy into generating leads. In fact, research conducted by the Content Marketing Institute in 2016 found that 85% of B2B professionals prioritized lead generation in their overall marketing goals.
Despite the ambitious efforts, a study published in 2020 revealed that the primary challenge faced by professionals is lead generation. The research also discussed how a vast majority depended on “outdated” methods. In an era where technology is advancing by the minute, replying on cold calling alone will not yield the desired results. However, outsourcing your lead generation to digital agencies will help you reach the needed outcome. Let’s find out how:
1. Expertise
When partnering with a digital agency, you get unlimited access to a treasure trove of knowledge. Although you may have an excellent in-house marketing team, digital agencies can add a level of complexity that cannot be achieved without hiring more employees. As professionals in the field, you have a dedicated team that can guide, advise on upgrades, and teach the latest trends. By hiring a digital agency in Dubai, you have on-demand expertise.
2. Focused
One of the many advantages of outsourcing lead generation is the convenience of having a focused team. The chosen agency is not affected by the routine tasks of your company. Their primary goal is to achieve and maximize leads for your business. By having a dedicated team at your disposal, you can attain higher visibility and qualified leads.
3. Advanced Marketing Automation Tools
Keeping yourself and the entire marketing team up to date with the latest trends and learning modern technology can be tiresome and expensive. However, a specialized lead generation agency will already have the required tools in hand. Research by APSIS analyzed how 80% of marketers using automation tools generated more leads and converted them. By combining advanced tools with expertise, you increase your chances of generating leads and standing out from the competitors.
4. Shorter Sales Cycle
When you have an established lead flow, well-qualified leads are easy to identify. With the help of a lead generation agency, you can understand when buyers are interested and showing signals to be approached by the sales team. A study conducted by Ascend2 in 2016 revealed that 48% of businesses said most of their leads required “long cycle” nurturing. With a lead generation agency, you are aware of when and where to put effort thus reducing the sales cycle.
By hiring a digital agency to generate leads, you have an effective strategy in place. Contact Infobahn Consultancy, the best lead generation agency in Dubai, UAE. With over 13 years of experience and over 6,000 satisfied clients, we guarantee to advance your business to further success.
