Why Your Business Needs A Responsive Website

As the world of technology continues to evolve, we are introduced to new gadgets every day. People have now replaced their laptops with mobiles to stay connected. With much of the globe shopping and working from their phones, it is not surprising that 50% of total eCommerce revenue is generated through mobile, and over 80% of companies promote its employees to use personal devices. The changing landscaping of online surfing has significantly impacted the web designing industry. As the growth of mobile phones is not expected to slow down, it is now essential for companies to design a responsive website.

A responsive website refers to a site that adapts to the gadget’s screen. Therefore, it can be viewed on a laptop, mobile, and tablet without compromising its user experience. A responsive website is now a popular topic within the design community and has transformed the way businesses build their online presence. Despite its growing demand, what exactly are the benefits of building a responsive website?

1. Cost-Effective

Before responsive websites were introduced, companies had to create two websites: (a) main site (b) mobile site. In such cases, managers have to divide time, labor, and cost to ensure that both websites are updated and monitored. However, with responsive websites, organizations can cut down their expenses and dedicate time to updating one site.

2. A Seamless Experience

As mentioned earlier, a responsive website does not compromise the user experience. Whether viewed on a laptop, mobile, or tablet, users do not have to pinch, zoom, or scroll sideways to see the full content. With 83% of mobile users prioritizing a seamless experience across all their devices, building a responsive website will guarantee the ease and comfort they desire.

3. Improves SEO Ranking

By creating a responsive website, you experience higher SEO ranking. Per Google, a responsive website performs better in rankings because it provides a better user experience. Moreover, Google prefers sites that have single URLs vs. different URLs for separate mobile and desktop versions.

4. Flexibility

One of the benefits of a responsive website is its flexibility. With more gadgets expected to release, a responsive site can support newer devices and screens. Its scalability allows your company to be prepared with the latest tech.

By understanding the benefits of a responsive website, it is crucial to hire a reliable website designer to guide you. Contact Infobahn Consultancy, the leading responsive website builder in Dubai, UAE. With over 13 years of industry experience and over 6,000 happy customers, we can help you build the right site that is compatible and in line with the latest trends.

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