Pay-Per-Click or PPC Advertising is an advertising model that allows marketers to place ads on an ad platform and pay the host whenever the ad is clicked. Popular platforms include Google Ads and Bing Ads that operate in real-time bidding. Businesses can reap innumerable benefits when successfully infusing the right keywords with quality ads. As digital advertising continues to dominate, marketers are now allocating 10,000 per month for a PPC campaign. But what exactly are the benefits of PPC?
1. Increased Web Traffic: By selecting the relevant audience, statistics revealed that websites experienced a 300% increase in traffic. One of the key benefits of PPC advertising is, unlike organic viewers, PPC visitors are genuinely interested in the business. As per a recent study, 50% of PPC visitors were more likely to purchase the advertised product.
2. Measurable: PPC campaigns are extremely easy to measure. Information regarding the views, clicks, impressions, and conversions is readily available, thus allowing you to understand the performance, traffic, and ROI of a PPC campaign.
3. Easy Entrance: Whether you are a startup organization or just catching up with digital advertising, you can set up and reach quickly by optimizing correctly. Unlike other marketing techniques that require time and effort, PPC campaigns let you instantly cast a wide net to find potential customers.
4. Maximum Control: One of the prominent benefits of PPC advertising is its maximum controllability. A PPC campaign does not carry the default campaign settings; instead, you get to decide on the keywords, target audience, and how restrictive the campaign will be. Moreover, when it comes to allocating the budget, you can increase or decrease according to the ad’s performance.
5. Cost-Effective: In comparison to outdated marketing techniques like CPM models were marketers pay per 1,000 impressions, PPC does not charge you until the impressions turn into clicks. Therefore, you only spend for results.
6. Achieve Business Goals: One of the compelling reasons to invest in a PPC campaign is its ability to attain business and marketing goals. Whether you wish to maximize brand exposure or achieve higher sales, PPC is the best option. As it supports many parts of the sales funnel, PPC campaigns can be set up to suit your needs.
7. Synergy: Content marketing is one of the popular techniques of marketing, and in 2020 creating a content calendar has become a norm. By incorporating PPC into your strategy, you can successfully drive visitors to content quickly and overall improve your ROI on content investment.
In conclusion, with PPC advertising, you are guaranteed to see instant results with minimal efforts. However, if you are new to this world of marketing, we recommend hiring a professional. Contact Infobahn Consultancy, the leading PPC agency in Dubai, UAE. With over 13 years of experience and 6,000 happy clients, you can trust us with your goals.