One of the fastest growing marketing channels
You must be aware that brand influencer marketing can support your business but you don’t really know how to leverage it. Nowadays social media is so cluttered that you need to stand out from the crowd. Brand Influencer marketing is the next big thing to lure your online social media audience.
The shift in focus from mega-influencers to micro-influencers. Brands are seeing greater benefits from spreading their budget across working with several smaller influencer partners, compared to dropping huge chunks of cash on expensive mega influencers and celebrities.
The reason micro-influencers seem to be delivering better returns for brands is that they’re more frequently seen as subject experts, with laser-targeted followers in any given niche who are very interested in their views. This is very different from mega-influencers, who most people follow only because of their big-name appeal, rather than a specific interest in their views or content.
If you want to make the most of your influencer marketing budget, you might want to focus on micro-influencers.
Set your KPI’s like
- What are your goals and objectives?
- What do you want to achieve with the budget allocated towards Brand Influencers?
- Within which core markets?
We will focus your Brand Influencer Marketing Campaign based on your vision, mission and achieving the goals you set.
Clients will have full access to the influencers’ target demographics and can see which ones are the perfect ones for their Brand Influencer Marketing Campaign.
17% of companies will devote more than half of their annual marketing budget to influencer marketing campaigns