Introduction:
Social media is a competitive and unpredictable platform. In 2025, it is strongly believed that video dominance, AI, and human-driven engagement will rule over the algorithm.
In this ever changing algorithm and platform updates, brands and marketers should adopt to trends for the winning strategy.
A recent report says, “the number of global social media users has reached 5.17 billion.” Brands’ sticking to social media marketing is a must to capture their audience’s attention. In this article, let’s get to see the social media marketing trends that are expected to go peak in 2025.
Short-form Videos are King
People like reels/videos that are between 30 and 90 seconds. So, this continues to dominate platforms like Instagram, TikTok, and YouTube Shorts.
Brands are focusing and investing in live videos and other short videos for increasing visibility and engagement.
One of our short reels on Instagram gained lots of attention and insights. Click here to watch it.
Rise of Influencers
“There are currently over 25,000 influencers in UAE”, as per the report by the lead marketing manager.
Micro and nano influencers are on the rise as people trust people instead of just written as a text. Additionally, Brands will focus on niche communities where engagement and loyalty are stronger.
AI-Powered Platform Algorithms Will Change Content Discovery
AI will reshape feeds by curating highly personalized content based on user behavior. Meta (Facebook & Instagram) is already using AI to summarize comments, and similar innovations will expand to content curation.
Automated AI-generated videos might start replacing human creators in some spaces.
The Rise of AI-Generated Content vs. the Anti-AI Movement
Many marketers believe AI-generated content will become common, but there will be a strong counter-trend favoring human-created content.
Users may begin detaching from AI-heavy content, preferring more authentic, human-driven interactions. AI-powered content verification (checking if content is AI vs. human-made) may become mainstream.
Social Media Users Will Become More Skeptical of Manipulative AI Content
AI-powered marketing psychology tactics will get more advanced, leading to manipulation concerns.
Regulations around AI content and advertising may start taking shape.
Here are a Few Algorithm Updates of Social Media for You
- Prioritizes 30-90 sec reels.
- Focus more on save & shares instead of likes and views.
- Niche-specific and original content rather than trendy and viral content.
- Shows content based on individual user behavior.
Conclusion:
As social media is a changing platform, people highly prefer content that is real, high-quality and engaging. To gain great reach and to attract your customers/audience, make sure your content resonates with the target audience and connects them emotionally. Always create a unique strategy for each channel to increase engagement and conversions.
Do you need to develop social media strategies that yield you a success fruit for your brand?
Contact Infobahn, a leading martech agency in Dubai, and make your brand shine in the ever-changing social media landscape.