Upfront Strategic Planning
Action without a plan is no better than a plan without action. We recommend you have both, of course. Your website plan should address important questions, including:
When it comes to your website, quality content is your lifeline. People use the Internet to gather information about the products, services, and topics that that fill a current or future need, want, or desire. If you can provide the information a potential customer is looking for ? Bingo. Your prospect need not look further. And if you can not only provide information but also provide a compelling reason to buy ? in come the sales!
Did you know that the credibility of your website rests almost entirely on the design of your website? Well, it’s worth repeating. Your credibility rests almost ENTIRELY on the design of your website! And when we talk about design we’re talking about what your website looks like as much as how it works. Hiring a graphic designer isn’t going to cut it – you might end up with a good looking site but chances are it won’t work like it should. Your website should be built by an experienced web design team that includes marketing experts, graphic designers, and programming experts.
Does your website follow the requirements of the Web 2.0, W3C, Google webmaster guidelines, and industry best-practices? Is your website built upon a leading-edge content management framework that enables your site to grow and evolve with your company, automatically increases search engine results, and easily adapts to changing technologies?
Ongoing Marketing and Support
Think of your website as a living breathing part of your brand, not a one-time investment that can be left to find for itself. To get the most from your online presence, you must be willing to invest in the following: