Top SEO company in Dubai
SEO is one of the most important parts of any digital marketing strategy, but it can also be one of the most complicated. While SEO can be done on your own, many business owners actually prefer to outsource it to the top seo company in Dubai for better results!
In this guide, we’re going to cover everything you need to know about SEO to start getting traffic on your website.
What is SEO?
SEO stands for search engine optimization. Search engine optimization is the process of improving the visibility of a website in search engines. However, SEO is not just about making sure you rank higher than your competitors; it’s about creating content that is easy for search engines to crawl and understand.
How do search engines work?
Search engines are automated programs that scour the web, looking for content to display. The most common method of crawling the web to find pages is called “spidering”, which means that a bot travels across websites and indexes them. The algorithms of search engines like Google quite often and every SEO professional is required to keep track of the same in order to deliver the best results. If you do not have time to keep track of such intricacies, might as well consider hiring the top seo company in Dubai for the desired results.
What happens once Google finds my pages?
Once Google finds your pages, it will rank them based on how important the page is to its site. This is called a page rank. It’s not the same as a search engine ranking; rather, it measures how important a particular page is to its website.
Keyword research basics
Keywords are words or phrases that people use when they search for something online. A keyword’s main purpose is to help users find what they want quickly and easily, so it should be short, specific, relevant to your business (and related topics), and used frequently by others in organic search results. Here it is refreshing to know that the top seo company in Dubai is a master in keyword research and can help you rank in keywords that actually make a difference for your business.
Optimising different areas of content for SEO.
Titles – Your website’s title tag is one of the most important factors in SEO. The title will be the first thing someone sees in search results and it needs to be clear and relevant. The keywords you use in your title should also be present throughout your page (not just once) so that Google can recognize what the page is about.
Meta descriptions – These are short snippets of content underneath each result on a search engine results page (SERP). They appear below an image, or next to an advertisement, and give users an idea of what they’re searching for before they click through. A well-written meta description can increase click-through rates by up to 10%.
Headlines – Headlines are used for both written content and video titles/headlines/subtitles; however, there are some basic differences between them: headlines tend to be shorter than titles with more emphasis on keywords; subtitles have fewer characters than titles but more emphasis on keywords; video titles have even fewer characters than subtitles but again, more emphasis on keywords.
SEO is not that hard but it is surely not something that can be taken lightly.It offers you organic traffic on your website and gives you a chance to say why your prospects should choose you over your competitors. Hence, if you are looking for exponential growth of your business, do not hesitate in hiring the top seo company in Dubai for the right results!